Phase 2: Concept Development
Timeline: Weeks 2–3
Goal: Build the creative direction and visual identity of the project.
- Style and moodboard creation
- Space planning / basic layout sketches
- Concept presentations (2–3 options)
- Color palette, material, and theme proposals
- Client feedback & revisions
Deliverables:
- Approved concept board
- Preliminary floor plan / layout
- Material and finishes reference board
